Built with the customers’ needs at the heart of everything we do
Sherlock allows businesses to manage all daily operations from booking and dispatch to invoicing, driver wages and reporting, in one highly configurable system tailored to your individual needs.


What can Sherlock do
for your business?

Everything we do and everything we develop is designed with one basic principle in mind: creating technology which will enable you to run your business how you want to, and not the other way around.
We have all heard stories of systems which are difficult to use, don’t work as they should do or are so rigid and inflexible that you have to change the way you operate to fit the software. This means that your software is making your life harder, limiting your business and stopping you from growing when actually, the whole point of software is to make your business more efficient, make your life easier and enable growth.
Happy passengers
Ensure customer satisfaction through a range of configurable, automated booking channels such as apps for iOS and Android, IVR, telephony integration, web-bookers and kiosks
Provide customer account management features for your priority clients which include references, cost centres and pins which can be re-named in client specific language and managed at account and individual user level
Offer account prioritisation as part of allocation settings to ensure your most valuable clients are never let down when you’re at your busiest
Enable you to incentivise customers through our Retention & Rewards Programme in which passengers can accrue points towards discounts on future bookings

Happy drivers
Keep your drivers happy through a reliable, resilient and easy-to-use driver app which doesn’t crash all the time!
Increase driver earnings through efficient and configurable allocation designed to drive up the number of jobs drivers can do
Provide bids and offers allocation to give drivers more autonomy over their work
Give drivers greater visibility through the ability to switch between best driver and plots allocation to drive up efficiency and reduce dead mileage to maximise productivity when you are busy, and also allow your drivers to see their queue position when it is quiet
Reward your best drivers for their hard work through driver grades

Happy operations and administration staff
Reduce stress in the workplace through an auto-allocator so advanced that your controllers just need to focus on the small number of jobs that may need intervention (e.g. if a particular vehicle type is not available for a booking)
Make staff more productive through fully configurable and customisable customer analytics and reporting which means your team can extract exactly what data they need at the click of a button
Reduce wasted admin time through a driver wages module which works based on a range of payment models including owner-drivers, company drivers and managed incentive schemes to calculate wages for staff to simply verify and approve
Make accounting easier through configurable invoicing templates to create invoices which display the relevant information to ensure you get paid in a timely manner

How we work
in partnership with you
We’re quite unusual. Many dispatch providers will have huge sales and marketing teams and be light on the development side of things. At Sherlock, over 90% of staff are technical. We spend our money on innovation to ensure that our customers are getting a product which is continuously being developed as technology and consumer needs change.
This ethos has allowed our customers to respond quickly to the challenges of the past year and plan ahead to be ready to take advantage of increased demand as the situation in the UK improves.
About us
Sherlock Taxi was first developed in 2011. It was designed as a completely configurable dispatch system which aims to automate the decision-making process of your best staff members, whether that be controllers or back office.

Through configurable automation, Sherlock drives efficiency and allows our customers to grow their businesses without the fear of technology holding them back. Sherlock is modelled on Addison Lee’s award-winning custom dispatch system which we began developing for them in the early 2000s. Our background places us in an unique position to help customers. We have had a “head start” on the rest of the market as we began developing auto-allocation and passenger apps before other legacy providers and did this working in partnership with Addison Lee’s best controllers and ops staff – to replicate their knowledge through technology to enable scale and growth for our customers.


Our co-founders, Paul and Alex met through the project of Addison Lee sourcing a new IT system. The duo founded Haulmont and Addison Lee purchased a minority shareholding in Haulmont. Haulmont continues to be Addison Lee’s dispatch partner to this day and Sherlock is the white-labelled dispatch system that takes the best features of Addison Lee’s system and makes them available to the wider market.

Our team
Our non-technical team is made up of people who have worked in the taxi and private hire industry. This means that we can work with you to ensure that your technology is working in the best interests of your business and help you to make sure that you can use technology to embrace new business opportunities, keeping you in front of your competition.